STYLE GUIDE
SOUTH CENTRAL SALT STYLE GUIDE 2026
Hello fellow XA Directors! South Central SALT Conference is a crucial piece of the mission of Chi Alpha Campus Ministries, U.S.A. and we are thrilled to be together again in Dallas this year! Your Planning Team really values all our local Directors do to make this event happen. You’re on the front lines! We want to equip you with the tools you need to promote SALT on your campus; therefore, we give you the Style Guide! The information in this Style Guide is designed to make promo quick, easy, and aligned with South Central’s vision for this year’s Conference. Please use these elements as outlined below for all your promotional needs! If you have any questions, please don’t hesitate to reach out to us!
Online Presence
SALTCENTRAL.COM
@SCSALT
SCSALT HASHTAG
#scsalt
LOGOS
PRIMARY SCSALT LOGO
This is the main logo for South Central SALT Conference.
When referring to the conference in general, use this logo (as opposed to this specific year’s conference). You may change the colors of the elements within the logo using the color palette below. In addition, you may remove the black portions and use the hexagon ‘S’ shape on its own.
COLORS
This year’s color palette is gray-scale neutrals with a pop of color!
#9A9084
RGB: 154, 144, 132
GREY OLIVE
#F2E9E4
RGB: 242, 233, 228
PARCHMENT
#CDD5D5
RGB: 205, 213, 213
ALABASTER GREY
#907AD6
RGB: 144, 122, 214
SOFT PERIWINKLE
#2E3148
RGB: 46, 49, 72
SPACE INDIGO
FONTS
HEADER FONT
PARAGRAPH FONT
PROMO GRAPHICS
16:9 ANNOUNCEMENT GRAPHIC
4:5 INSTAGRAM POSTS
9:16 ANNOUNCEMENT GRAPHIC
PROMO VIDEOS
How to Download Videos: Because of the limitations imposed by our hosting provider, we cannot store videos directly on our site. Instead, we host the videos on SCSALT’s YouTube channel. You will need an app or a web app to download the videos from YouTube. There are many free options for all platforms readily available with a quick Google search. Let us know if you have any issues downloading the videos!
SHORT HYPE PROMO 1
Video Vault
GENERAL PROMO
HYPE PROMO
CHILL PROMO
SHORT HYPE PROMO 1
SHORT HYPE PROMO 2
TESTIMONY PROMO 1
TESTIMONY PROMO 2